Beauty & Brains: Alexa Chung Teams With Eyeko for Capsule, Product Development
Posted Monday August 19, 2013 3:23 PM GMT
She's loved Eyeko products for years, and thanks to her new collaboration, Alexa Chung has the chance to makeover the brand's future development.
Chung just announced her partnership with the beauty label, a venture that will have her working on product production, packaging and her very own capsule collection.
"I can't remember where I first learned about Eyeko but it was definitely on a shoot — one of the makeup artists was using their eyeliner pen on me and I just thought it was a great product," Chung told Vogue UK.
"I met up with Max from Eyeko and we got along very well, I was inspired by his energy and the products themselves. So I started scribbling down ideas about how they could improve them and coming up with little puns that I could see or imagine on the barrels of the tubes. I just felt the whole company seemed fun and it got my creative juices flowing and it became quite an organic collaboration," she continued.
Finally, Chung explained, "I'm quite interested in designing packaging and the artwork side is very appealing to me. I already know the product is good, so now it's about how I can help jazz up the brand and continue to keep it fun and young and hip."
Can't wait to see the end result? Alexa's collaborative creations will first hit Selfridge's in November and stateside at Sephora.