Mary-Kate & Ashley Olsen: BeachMint Owners!
Posted Monday October 7, 2013 1:35 PM GMT
Life for the Mary-Kate and Ashley Olsen is just beachy — or rather BeachMint.
According to WWD, the twin moguls just secured minority ownership in the Santa Monica-based e-commerce company, a role that will have the duo sitting as co-chairs on the advisory board.
The job will allow the Olsens to give creative input to all six of the company's brands, which also include JewelMint, ShoeMint, IntiMint and StyleMint.
"Ashley and I will work closely with BeachMint’s management team in this strategic phase of growth to establish the Mint brands as the leading online destination for all things fashion," Mary-Kate told WWD.
And to many Olsen faithfuls, this new venture is the natural next step following a long line of style-centered successes. After the favorable reception of their lines The Row, Elizabeth and James, and Olsenboy, MK and Ashley most recently embarked on a collection with Norwegian retailer Bik Bok.