Giada De Laurentiis: Clairol’s Newest Celeb Ambassador
Posted Tuesday May 29, 2012 12:11 PM GMT
Tapping her tresses to front their hair-centered offering, Clairol has named Giada De Laurentiis to celebrity spokesperson for their semi-permanent Natural Instincts line of hair color.
Elated over her new gig, the Food Network star told People, “It’s so exciting. I’ve been wanting this for a long time.”
“They build confidence in a woman and what she does with her hair,” she says. “I do it through the kitchen — and now through beauty, as well," Giada added.
Despite her new role with the store bought hair dye, De Laurentiis revealed she had never used boxed color until recently. Pleased with the outcome, she explained, have to say, it’s very soft and very shiny. For someone who puts their hair through a lot, it feels really good.”
Additionally, the Italian chef likes the ease of use that comes with the product, as she told, “It’s the one thing I don’t want to do in the morning. I was never good at it, I never have the patience. I want to run my hands through it and go, especially with my 4-year-old around. It’s something I can do after my daughter goes to bed at night. Plus it’s something I can buy and leave in my drawer and pull out whenever I need a boost. I think I’ll be buying some for my sister, too!”
Photo Credit: Clairol