Chloë Grace Moretz Tapped as Aéropostale's First Brand Ambassador
Posted Tuesday July 10, 2012 8:17 AM GMT
She’s definitely one of the hottest up-and-coming actresses in the film industry, and Chloe Grace Moretz has just scored a gig as the new brand ambassador for Aeropostale.
The “Hugo” starlet is poised to raise the brand’s public profile with plenty of print, in-person and internet publicity opportunities.
Aeropostale CEO Tom Johnson noted, “Over the last few years, the uniform for girls has changed. The number of different brands girls shop is broader than ever. In some cases, they’ve migrated to more fashion-oriented brands. Knowing this, we knew we had to continue to evolve fashion.”
He continued, “We broadened our assortment. Girls want newness in silhouettes and fabrications. We’re adding details such as lace and crochet and we’re moderating the logo.”
“We know she will connect with our customer. She’s extremely interested in fashion. She sits in the front row at all high-end fashion shows. She’ll judge contests for us and be the spokesperson for our Teens for Jeans campaign,” added Senior VP of Marketing Scott Birnbaum.
Photo Credit: Aéropostale