Blake Lively for Gucci Première Fragrance: First Look
Posted Monday July 2, 2012 11:16 AM GMT
Giving us a sneak peek at her latest glam gig, a shot of a Blake Lively-fronted Gucci Première Fragrance ad has hit the Web.
Looking gorgeous in the black and white Mert and Marcus snapshot, the beautiful blonde channels old Hollywood, with flowing waves and a low-back, sequined frock. Additionally, a sleek and sophisticated bottle of the brand's Première perfume takes center stage.
During a recent interview about fronting the label's newest scent, Miss Lively told WWD, "Gucci is a staple. It is a brand I have always looked up to because to me it represents strength. In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance. I couldn’t be more proud to be working with Gucci and its heart, Frida.”
Quite pleased with the choice, Gucci's creative director, Frida Giannini, said, “Although she’s young, she’s also very determined, and I liked this spirit. She knows how to be a diva in the right sense, with an aspirational glamour.”
The announcement comes as Gucci Première is lined up for a July release in the UK with worldwide debut to take place on September 1st at the Venice Film Festival.