Uniqlo Taps Tennis Pro Novak Djokovic As Brand Ambassador
Posted Thursday May 24, 2012 4:02 PM GMT
Beefing up their public profile, Uniqlo has enlisted Novak Djokovic to be their new brand ambassador for the next five years.
The #1 male tennis player in the world has signed on to wear the Japanese clothier’s attire during his matches as well as during the off-season.
Uniqlo chairman Tadashi Yanai told press, “We will use the most innovative fabrics and technologies to develop match wear for Djokovic. At the same time, Uniqlo will incorporate the latest fabrics and technologies to codevelop with him the ultimate functional apparel that can be worn, and enjoyed, by people all over the world.”
Djokovic added, “Uniqlo has allowed me to take a part directly in designing all the lines and all the clothes. I feel that a player’s input and opinion are very important in order to achieve the best possible collection, and get out in the court and feel good in what you’re wearing.”
Photo Credit: Dominique Maitre