Nike Debuts New Flyknit Footwear Technology
Posted Wednesday February 22, 2012 12:35 PM GMT
They’re always on the cutting edge of design and technology, and Nike is gearing up to release their new Flyknit Footwear lineup.
According to CEO Mark Parker, the new products will revolutionize the athletic shoe industry from every angle- “It’s smart, fast, beautiful, and sustainable.”
Coming in July, the 5.6 ounce Flyknit Racer and the 7.6 ounce Flyknit Trainer+ will provide athletes with ultra-lightweight footwear, while still paying attention to giving their feet much-needed support.
Nike global creative honcho Martin Lotti explained, “It’s extremely lightweight and comfortable so it’s like a sock or second skin. Another key element is there’s almost no waste. We’re doing the right thing for the athlete but also for the environment.”
“I’ve designed many, many shoes, and if you compare traditional shoemaking to this, it’s completely different. This is completely automated and you can design down to the smallest millimeter for breathability — whereas as before it was crude and rudimentary. Now it’s one single surface.”