Lorna Jane Activewear: Finally Available in the U.S.
Posted Thursday March 15, 2012 2:17 PM GMT
Giving American ladies another fabulous option for workout gear, Lorna Jane Clarkson’s Activewear line is now available Stateside.
The Australian fitness instructor has been on a mission to help fellow females feel free when they take part in physical fitness ever since she began making her own “gettin sweaty” duds.
Clarkson explained, “I couldn’t find any activewear that I liked enough, and I started making my own. Because I was in front of the class, people started asking what I wore. There were so many more women that felt the way I did. It wasn’t like I had this idea that I was going to make activewear and build a multimillion-dollar business.”
Lorna Jane continued, “We have 122 stores in Australia. We are thinking 150 stores is the maximum. If we want to continue to grow, we need to start building the brand in another country.”
“[My husband/CEO] Bill and I have been visiting the U.S. for years and we love it, particularly California, and I think the way of life in California and the climate is very similar to Australia.”
As for competition when she opens her first 25 stores in California, “I definitely think that Lululemon customers will consider Lorna Jane. We believe we can sit alongside them and give customers a choice. The feedback we get from customers is that they want more choice in this category.”
Photo Credit: Stefanie Keenan