Lane Bryant & Marika Collab For Colorful Sports Bras
Posted Tuesday February 14, 2012 4:18 PM GMT
Commerce, California-based activewear company Marika has designed a new line of plus-size sports bras for Lane Bryant.
And it sounds like the colorful collection has been a long time coming and is much appreciated by the LB consumer base.
Linda Lewis, a senior buyer for Lane Bryant, explained, “One thing about our customer is she wants to be supported and comfortable just like her size 6 friends, but by the same token, she wants to look sharp and sexy.”
Marika spokesperson Laila Ali added, “I’m always looking for something that’s high performance and fashionable.”